水井坊是四川成都的酒属于当地老牌酒厂高端产品价格比普通款高很多包装讲究。这个酒厂叫四川沱牌舍得酒业 started in 1952年 originally made for government officials now it's a big brand in Sichuan province.高端款叫水井坊普通款叫沱牌 last year water井坊 sold 3000 tons making up 5% of the company's total output but brought in 70% of the profit.

因为水井坊是四川沱牌舍得酒业在成都建立的专门做高端酒的生产线 started in 2000年 they spent 100 million yuan to build a special factory there.普通款沱牌年产量是10万吨 price is 30-50 yuan per bottle while water井坊 only makes 3000 tons a year sell for 300-600 yuan.数据显示大前年水井坊在52度白酒市场占有率排第三 only behind Kweizun and Baicun.高端酒占公司利润70%说明这个定位很成功.虽然名字有"水井"但实际用水井坊镇店之宝的窖池酿的酒窖池年龄比公司还大300年.所以叫水井坊的高端酒是成都老窖池酿的精品酒.