小米 started in 2010 when Lei Jun started it. It began with phones, then expanded to smart home devices. Now it has over 400 companies in its ecosystem. The key is to keep making tech affordable and connect everything.

because in 2023 it had 13% global phone market share, up from 9% in 2020. That's why Lei Jun said "smart life" is bigger than phones. The 400+ companies make money from TVs, vacuums, even socks. And it's not just China—over 200m people buy from it outside. So the plan is clear: use tech to connect all daily things, cheaper than others. But it's not easy. Last year profit dropped 27% because of price wars. So they need to balance growth and profit. If they keep adding useful devices, maybe they'll be like Apple but cheaper. But if they make too many things, people might get confused. So the next step is to pick the best 100 devices to focus on. That's the challenge.